Turning Data into Actionable Strategy
Running a business often means you’re forced to make important decisions with incomplete information.
That's where business analysis comes in. It helps by adding structure to what you know, and builds on it with deeper insights.
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What is business analysis?
Business analysis is about uncovering what’s really happening beneath the surface. While it’s often used to investigate problems, it's as equally valuable for identifying or understanding how things work in practice, across processes, systems, and people.
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By examining how your business operates, asking the right questions, and interpreting both spoken and unspoken responses, I connect the dots between where your business is and where you want it to be, building a clear, unbiased picture of your current reality, so you can decide what to improve, change, or leave alone.
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Typical areas of analysis include:
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Mapping and documenting current processes to uncover inefficiencies or duplication.
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Identifying disconnects between systems, teams, or outputs.
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Analysing the flow of information, decisions, or money across the business.
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Clarifying roles, responsibilities, and accountability across teams.
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Understanding how and where automation and digital tools can improve productivity and collaboration.
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Exploring gaps between strategic goals and day-to-day activity.
My Approach - Calm, Thorough, Collaborative
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Understanding the landscape
Every analysis starts with listening. I gather information from data, documents, and people to understand how your business really operates, not just on paper, but in practice. This builds trust with people, trust in the process, and reveals nuances that numbers alone can’t show.
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Connecting the dots
From that input, I piece together what’s working, what’s not, and where misalignment or opportunity lies. You’ll receive clear, jargon-free insights - not just a report, but a practical summary delivered in a style that suits you and your team, helping you make informed decisions.
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Recommending action
Clarity is the foundation of a strong strategy. Based on your goals, I outline tailored recommendations that are achievable and sensitive to your business size, team, and pace. Whether it’s streamlining a process, introducing automation, or aligning teams with the business’s goals, I help you clearly see the path forward.
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A flexible service
This isn’t a one-size-fits-all service. Business analysis can be:
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A one-off deep dive into a specific area.
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A full diagnostic review of your operations.
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A rolling service to support ongoing change and decision-making.
Why work with me?
With a 25-year background in end-to-end financial management, and over a decade specialising in business analysis, change, and leadership, I bring a unique combination of technical precision and people-first insight.
I’m often the person clients turn to when they need to make sense of messy, unclear, or complex situations, turning those situations into data backed answers, which enable confident decisions and practical next steps.
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“Ruth has been fundamental in progressing transformation and financial security. She has investigated various areas within the business and continues to find and prevent costly problems”
(IH, Managing Director, SME Sector).
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If you need a clear, confident understanding of your business, free from guesswork or assumptions, let’s start with a no-obligation call to explore how business analysis can bring the clarity you’re looking for.